ShiftRaw | Marketing Communications

LIFETRUE

Project

Shape Project Description

LifeTrue is a fast food restaurant that specializes in burgers. The client wanted social media graphics that would reflect the brand's identity as a fun, casual, and approachable restaurant. I created social media designs that featured luxury colors, bold typography, and playful elements of their products. The graphics were designed to be eye-catching and engaging, and they accurately reflected the brand identity of LifeTrue.​​​​​​​

Shape LIFETRUE PROJECT

1. Key Features Highlighted: A user-centric design approach that emphasizes seamless booking and travel planning. Creative integration of elements like airplane windows and boarding passes to align with the travel theme.

Shape LIFETRUE PROJECT

2. Visual Approach: Dynamic color gradients and clean design elements to evoke a sense of adventure and exploration. Incorporation of iconic landmarks and idyllic vacation scenes to connect with a global audience.

Shape LIFETRUE PROJECT

3. Design Objectives: Drive user engagement through visually compelling layouts. Build strong brand recognition by utilizing modern and relatable travel motifs. Our designs for Boardinq effectively convey the app's mission to inspire and simplify travel experiences, encouraging users to explore, plan, and book with confidence.