ShiftRaw | Marketing Communications

Fresh

Del Monte

Shape Project Description

Fresh Del Monte Visual Campaign A creative campaign for Fresh Del Monte, blending imagination and vibrant visuals to emphasize freshness, quality, and innovation.

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Shape Campaign Highlights

1. "Always Healthy" Capsules filled with fresh produce highlight the health benefits of Del Monte’s natural products.

Shape Campaign Highlights

2. “Always Fresh” A tropical escape designed within a pineapple slice showcases the refreshing and indulgent nature of Del Monte’s offerings.

Shape Campaign Highlights

3. “Always Different” A cracked egg turned into a mini-world, reflecting Del Monte’s creativity and sustainable approach.

Shape Campaign Highlights

4. “Always Safe” Hygienically handled chicken, reinforced with a “100% Safe” message, conveys trust in quality control.

Shape Campaign Highlights

5. “Always Perfect” A perfectly weighed chicken highlights precision and consistent quality standards.

Shape Fresh Del Monte

The campaign uses bold, clean imagery and vibrant colors to stand out while resonating with health-conscious audiences.